The Origins Of Ad Blocking

Even in 1934, people hated ads: Device shuts off radio advertising; tunes in music.

Radio listeners who dislike advertising announcements and long speeches will welcome a new invention that automatically shuts off voice programs.

The device, known as the "radio advertising eliminator," will operate the radio only when musical programs are coming over the air. Just as soon as any voice announcement is made from the station, the radio receiver is turned off and is not turned on again until the musical program resumes.