Self-Destructing DVD

Stupid idea of the year: Microsoft invents a 'one-play only' DVD to combat Hollywood piracy.

Computer software giant Microsoft has developed a cheap, disposable pre-recorded DVD disc that consumers can play only once. The discs would give Hollywood increased control over the release of new films and allow consumers the chance to watch a film at the fraction of the price of an ordinary pre-recorded DVD. More important, the discs would prevent copying and digital piracy, which is costing the film and music industry billions in lost revenues.

The revolutionary product could be on the market as early as next year, with the new DVD players needed to view them. Microsoft hopes it will help the company dominate home entertainment as it dominates the desktop computer market.

People are going to buy new DVD players for that? Remember Circuit City's Divx? I guess dumb ideas resurrect themselves about every nine years.

Update: The story is fake. See Ed Bott's comment.