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Monday, 01 September, 2008

Grammar Police Raid Tesco

UK supermarket news: Tesco checks out wording change.

Tesco is to change the wording of signs on its fast-track checkouts to avoid any linguistic dispute.

The supermarket giant is to replace its current "10 items or less" notices with signs saying "Up to 10 items". Tesco's move follows uncertainty over whether the current notices should use "fewer" instead of "less".

The new wording was suggested to Tesco by language watchdog The Plain English Campaign. Tesco said the change would be phased in across its stores.

Apparently, Tesco uses the slogan, "every little helps."

(via The Hodge Blog)