Monday, 13 July, 2009
From the twisted minds of advertising geniuses. Domino's Pizza has defaced sidewalks with their ads and they call it Green Graffiti.
Domino's Pizza is launching an environmentally-friendly and potentially controversial marketing campaign with a unique twist to promote its Domino's American Legends specialty pizzas. In an overnight secret mission, 220 Domino's Pizza logos have been strategically "blasted" onto sidewalks in three legendary American cities (Los Angeles, Philadelphia and New York City) with the help of a high-pressure water sprayer.
"This is different because GreenGraffiti cleans part of the sidewalk and leaves ads behind," said Tim McIntyre, spokesperson for Domino's Pizza. "At first glance, it appears that something's been painted onto the sidewalks. In reality, we're just removing dirt and leaving ads behind.
Domino's is one of the first companies to use GreenGraffiti in the U.S. and has added the unique twist of an old-fashioned scavenger hunt for our consumers to have a little fun."
(via Tom McMahon)