Ads In PDFs

Here's how it works in the 21st Century:

1. Think of something that doesn't have ads.
2. Add some ads.
3. Go to Step 1.

The latest: Adobe And Yahoo Partner To Put Ads In PDFs.

Adobe and Yahoo are bringing advertising to electronic documents.

The two companies plan on Thursday to announce Ads for Adobe PDF Powered by Yahoo, a new service for publishers interested in generating ad revenue from their digital content.

The opt-in service will be available initially as a limited beta test, open only to select partners including IDG InfoWorld, Wired, Pearson's Education, Meredith Corp., and Reed Elsevier. Neither Adobe nor Yahoo has committed to a date for general availability.

But eventually anyone with an Adobe account and a Yahoo Publisher Network account will be able to participate.