Thursday, 13 October, 2011
Very Serious About Their Little Trees
You know little little trees some people hang in their cars? The LITTLE TREES Team wants you to know a few things.
Please don’t misuse our trademarks. Not on clothes, not in your ads and certainly not in your burgeoning air freshener business.
[LITTLE TREES] has now sued Getty Images, owners of one of the larger stock photo agencies. Getty maintained at least 11 images in its inventory that depicted a tree-shaped air freshener. Car Freshner sued on multiple counts, including trademark infringement. Getty moved to dismiss the trademark count, arguing that it was not using the mark as a trademark, and if it was, such use was either nominative or descriptive fair use.
My advice: Just avoid anything that looks like a little tree. Including Christmas trees.