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Saturday, 08 October, 2011

$60 Movie

Proof that the movie industry is clueless: Universal Plans Early Cable Rentals of Comedy Film ‘Tower Heist’.

Universal Pictures plans to offer the Eddie Murphy comedy “Tower Heist” to cable TV customers of parent Comcast Corp. three weeks after the film opens in theaters, months before a typical video-on-demand release.

The movie, scheduled to open Nov. 4, will be offered to Comcast digital subscribers in Atlanta and Portland, Oregon, Universal Pictures said yesterday in an e-mailed statement. Comcast plans to charge $59.99, according to the Los Angeles Times, which reported the plan earlier.

Demand for films offered in the earlier experiment, including the comedy “Just Go With It,” was small because $30 was too much, DirecTV Chief Executive Officer Michael White said at a Sept. 22 investors conference.

So doubling the price should increase demand.