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Wednesday, 01 August, 2007

Ad-Funded Software
(with comments)

What to do with a lightweight product like Microsoft Works? Make it a free, ad-funded product.

Microsoft's next version of its small-business/home productivity suite, due imminently, will be free and ad-funded.

Microsoft Works 9.0 - which will be the new product's name, if Microsoft opts to stick with its current nomenclature - might also debut at some point as Microsoft-hosted low-end productivity service, as many have been speculating. A hosted version of Works would give Microsoft a head-to-head competitor with Google Docs & Spreadsheets and other consumer- and small-business focused services, analysts have said.

For the time being, however, the new version of Works will be ad-funded, according to Satya Nadella, the newly minted Corporate Vice President of Microsoft's Search & Advertising Platform Group. Nadella told me during an interview on July 27 that Microsoft recently released the new ad-funded version of Microsoft Works.

I wonder how ad-supported software will work?


Permalink | Posted in Software |
  1. By kashmarek. Comment posted 01-Aug-2007 @08:04am:
    Or spellcheck, or save, or load, or change fonts, or view. And, besides the ads, you will have to allow data on your activity profile to be uploaded so you can be bombarded with spam and/or more advertising. Bet that lots of those ads will ultimately be for higher cost Microsoft products.
  2. By WTF. Comment posted 01-Aug-2007 @09:21am:
    Can we expect a book?

    Not that I would buy it.
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