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Monday, 28 February, 2011

Apple Is Product Placement Leader
(with comments)

Speaking of movies: Apple deemed top of movie product placement charts.

Apple was deemed top of the product placement charts on Tuesday after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010.

But the single movie with the most placements was "Iron Man 2" -- which featured 64 identifiable products, according to Brandchannel, the website of global brand consultancy Interbrand.

Brandchannel said it identified 591 brands or products in 33 films that reached No.1 at the box office in 2010, an average of 17.9 per film. This was a slight increase from the 17.5 per film average of 2009.

Here's a still from the blockbuster movie, The King's Speech. Notice the Apple computer?

obama product placement


Permalink | Posted in Movies & TV |
  1. By mare. Comment posted 28-Feb-2011 @10:32am:
    Supposedly Apple doesn't pay for this. Having actors use Apple hardware makes them look cool, the bad guys often use Windows or Android.
  2. By Broccoli. Comment posted 28-Feb-2011 @12:52pm:
    How is it possible not to quote David Lynch right now:
    http://www.youtube.com/watch?v=F4wh_mc8hRE
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