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Tuesday, 16 November, 2004

The FedEx Logo Designer

Steve, at The Sneeze, interviews The Man Behind the FedEx Logo. The interview is:

...comprised of 8 fairly intelligent questions, and 3 fairly dopey ones.

I must admit, that subliminal arrow is pretty cool.

If you put a lower-case "x" to the right of a capital "E" (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an "arrow" it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. And, by the way, different kinds of arrows were utilized with some of the other semi-final candidates, though none of those were "hidden."

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